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The information which appears about your company or organization in the 3-pack is your Google My Business listing. The Local 3-pack is located in a valuable and highly visible space on the search results page on Google. The change to three was made to better serve mobile users who are increasingly looking for results which are closeby on a small screen. The Local 3-pack used to be a list of seven to ten results. Next, you’ll typically see a a map with three local results highlighted (hence the name “3-pack”). When you perform a Google search, the first three listings are typically reserved for Google Adwords advertisements, otherwise known as “paid search”. GMB profiles appear in the Local “3-pack” area and in Google Maps results. One of biggest benefits of your profile on Google My Business is the prime real estate it can occupy in search results.
#GOOGLE MY BUSINESS ACCOUNT FOR FREE#
If you are just starting out or have a limited budget, every dollar counts, and having such a valuable resource for free can allow you to direct your resources elsewhere. Your free GMB profile also gives customers an inside look at your business by giving insight into your busiest hours as well as review ratings. Your GMB listing gives potential clients easy access to your hours of operation, phone number, website and directions with a click of a button-all at no cost to you. However, these listings often come at a price, whether it’s a monthly fixed rate or yearly rate. Like GMB, there are also several other prominent directories online for different industries. Google My Business is Cost-EffectiveĪs we already mentioned, GMB is a free business listing on one of the biggest search engines on the internet, putting your business in front of many potential customers.
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In an era where Google not only is a noun but a verb, since searching on the website is so universal-”just Google it!”-improving how your business appears on Google can have a big impact. That means that a large audience can see your Google My Business profile. Whether through a search result or a maps query, over five billion searches are made each day through Google.
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As the main search engine to help you find what you need, Google has developed a way for businesses to stand out: Google My Business. People turn online multiple times a day to find information to make their lives easier. What Are the Benefits of Google My Business for Small Businesses? Let’s talk more about why your Google My Business profile matters, Google My Business optimization tips and Google My Business updates for 2017 that can help you state up to date on the most recent changes. You may not even realize that Google My Business (GMB) is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google. If you are a business owner, there are several benefits of using your Google My Business profile to enhance your online visibility. As people rely more heavily on Google to find the answers to their most pressing questions, Google is becoming a big part of how users discover products and services in their area.